case study

100 Year Celebration

100 Years

Live Event

We helped the National Automobile Dealers Association celebrate its 100th anniversary at the NADA Convention and Expo in New Orleans. Over 23,000 new car and truck dealers and their employees and more than 500 exhibitors attended this monumental event.

It’s not every day that a national trade association reaches its 100-year anniversary and Directions wanted to make this convention one to remember. This included bringing in the Louisiana Philharmonic Orchestra for opening day and incorporating both vintage classical music as well as recent compositions into the soundtracks for all the videos that helped tell the elaborate story of 100 years of history. We also incorporated image mapping and cutting edge lighting techniques to make the show a spectacular centennial celebration.