case study

National Automobile
Dealers Association

NADA 2022

Live Event

NADA 2022 was one of the biggest—if not the biggest—event that NADA has hosted to date.

The show took place in Las Vegas at the newly-built convention center and included a sports-themed kickoff opening night in Allegiant Stadium, home of the Las Vegas Raiders and a concert by the Grammy-winning group Train.

Directions and M2 Events Group produced all staging and media for this event. We produced a series of widescreen opening videos and bumpers, as well as sizzling graphics that enhanced the show experience.

Our team provided speech coaching and rehearsals and also produced animated digital signage for the West Convention Hall’s “Lobby Extravaganza” and Pylons.

Several keynote speakers were on the main stage, including Fox News Anchor Dana Perino, Former NFL Player and Good Morning America co-host Michael Strahan and an inspiring story from Retired United States Army Staff Sergeant and Recalibrated Warrior Travis Mills.