case study

National Automobile
Dealers Association

NADA 2022

Live Event

NADA 2022 was one of the biggest—if not the biggest—event that NADA has hosted to date.

 

The show took place in Las Vegas at the newly-built convention center and included a sports-themed kickoff opening night in Allegiant Stadium, home of the Las Vegas Raiders and a concert by the Grammy-winning group Train.

 

DirectionsAV and M2 Events Group produced all staging and media for this event. We produced a series of widescreen opening videos and bumpers, as well as sizzling graphics that enhanced the show experience.


Our team provided speech coaching and rehearsals and also produced animated digital signage for the West Convention Hall’s “Lobby Extravaganza” and Pylons.


Several keynote speakers were on the main stage, including Fox News Anchor Dana Perino, Former NFL Player and Good Morning America co-host Michael Strahan and an inspiring story from Retired United States Army Staff Sergeant and Recalibrated Warrior Travis Mills.

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case study

Advisor Group

ConnectED Fusion

Hybrid Event

Show Attendance 7,000

General Sessions – 4000 Live, 3000 Virtual

The Advisor Group is one of the largest broker-dealers in the country. When they decided to have their annual meeting live in Las Vegas, there were still apprehension because of the the Covid pandemic. They decided to go forward with a hybrid event, and Directions was there to help them put all the elements together. From staging and production to virtual streaming and all the logistics to accomplish both experiences.

The results? 4,000 live attendees and just over 3,000 virtual.The show included special effects, projection mapping and wide screen video production. Special guests were #1 New York Times bestselling author Ben Nemtin and Tennis Legend Andre Agassi.

We were able to give both the live and virtual audiences access to the show’s rich content, educational sessions and networking opportunities.
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case study

National Automobile
Dealers Association

NADA 100

Live Event

We helped the National Automobile Dealers Association celebrate its 100th anniversary at the NADA Convention and Expo in New Orleans. Over 23,000 new car and truck dealers and their employees and more than 500 exhibitors attended this monumental event.

It’s not every day that a national trade association reaches its 100-year anniversary and Directions wanted to make this convention one to remember. This included bringing in the Louisiana Philharmonic Orchestra for opening day and incorporating both vintage classical music as well as recent compositions into the soundtracks for all the videos that helped tell the elaborate story of 100 years of history. We also incorporated image mapping and cutting edge lighting techniques to make the show a spectacular centennial celebration.
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case study

W Forum

The Climb

Hybrid Event

The W Forum supports female financial professionals and hosts a robust annual conference for women across the national broker-dealer network.

 

DirectionsAV and M2 Events Group produced all aspects of this hybrid event.

 

This year’s W Forum theme was “The Climb” and included TED Talk-style Presentations DirectionsAV worked along side “Ted Talk” coach to produce these speeches.

 

Virtual audience members attended the conference via zoom and were able to access the rich program content from their home or office.

 

The results? 4,000 live attendees and just over 3,000 virtual.The show included special effects, projection mapping and wide screen video production. Special guests were #1 New York Times bestselling author Ben Nemtin and Tennis Legend Andre Agassi.

 

We were able to give both the live and virtual audiences access to the show’s rich content, educational sessions and networking opportunities.

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